– Ethical ice cream company to tour the UK spreading peace, love and ice cream this summer –
The famous Ben and Jerry’s Core Tour Van is back, and will be hitting the road this summer to bring a helping of fun to the masses, give out thousands of scoops of dairylicious ice cream, and – for the first time ever – host intimate live outdoor music events to celebrate up and coming talent!
Hoofing it around six different cities, the Core Tour will be bigger and better than ever on its second ice cream fuelled adventure, setting up pop up barns for flavour fans to get their spoons into the new Peanut Butter Me Up and Blondie Brownie combos, and in some places, enjoy a musical vibe – a core-azy mix of sounds and flavours for fans to savour!
The fun-loving brand will also be on the lookout for local home grown talent to perform at each venue, so if you’re in a band and fancy yourself as the next Phish Foo Fighters or Lady Ga-Garcia then send footage of you performing to coretour@mischiefpr.com and you could be playing for a crowd at our pop-up barn!
Winding its way down from Edinburgh, and stopping off at Manchester, Liverpool, Birmingham and Cardiff with a grand finale in London to treat fans to a feast of pop-up music experiences topped with free ice cream, this year’s tour will be a legen-dairy event! Kicking off in mid-May and reaching London in June, the tour will be sprinkling the British summer with chocolatey pieces, melting the evenings with soft core sauces and packing fun and ice cream together in one nuts occasion!
Fans will be treated to the two new additions to the fully Fairtrade certified Core family of ice creams Peanut Butter Me Up, a raspberry jam core surrounded by peanut butter and vanilla ice cream with chocolatey covered peanut butter cups, and Blondie Brownie, a soft salted caramel core surrounded by chocolate and vanilla ice creams with chocolate and blondie brownie chunks. These two decadent treats join popular favourites Karamel Sutra and tasty Dough-ble Whammy.
Keep an eye on the Facebook wall www.facebook.com/benjerryuk to see where you can hop on board the action, and use the Core Tour app for quick updates! https://www.facebook.com/benjerryuk/app_336992389755890
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